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- Deliveroo and Humantra make billboards ‘drinkable’ 03 Mar, 2025To launch its Ramadan limited-edition Apricot-flavour electrolyte, Humantra collaborated with Deliveroo to bring to life a ‘drinkable’ billboard at City Walk Dubai. Seemingly ordinary at first glance, the activation displayed the message ‘just another billboard’. At sunset on the activation’s launch day, Deliveroo had a graffiti artist walk up to the installment and spray a […]Shantelle Nagarajan
- Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign 03 Mar, 2025Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of ‘Ramadan Made Good’ on one of the Arab world’s most recognised cinematic villain, Monther Rayahneh. The month-long Ramadan social media film campaign – […]Anup Oommen
- Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign 03 Mar, 2025Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi for a social media campaign, as part of its aim to to spark meaningful change on International Women’s Day 2025. The campaign, which blends Arabic poetry with artistic storytelling, was brought to life by Commonwealth McCann, which handled creative and production; Carat, which […]Anup Oommen