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Al-Futtaim Toyota personalises Ramadan with ‘Yours to Celebrate’ 03 Mar, 2025
This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by turning traditional greetings into a personal expression of meaning and choice. The campaign draws its inspiration from traditional greetings during the holy month. “We always wish Ramadan Kareem and Ramadan Mubarak—”Kareem” meaning generous, and “Mubarak” […]
Shantelle Nagarajan
Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign 03 Mar, 2025
In celebration of the holy month, Hyundai has launched its Disconnect to Reconnect campaign, inspiring people to cherish the little moments and ignite their spark — literally and figuratively — with the IONIQ 5 at the forefront. The campaign aims to position Hyundai as an innovative, sustainable, and humane brand, leading the future of mobility […]
Shantelle Nagarajan
The importance of integrated shopping for brand visibility and consumer recognition 03 Mar, 2025
In an increasingly globalised market, the challenge for brands to maintain visibility and adopt consumer recognition strengthens. Integrated shopper marketing, seamlessly blending online and offline consumer experiences, is crucial for brands aiming to excel in diverse markets. This approach’s transformative impact is essential for modern marketing strategies. The recent shifts in consumer behaviour, encouraged by […]
Hiba Faisal