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Bring back balance: Where do we stand on brand and performance? 06 Jun, 2025
Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]
Anup Oommen
Winners revealed: Campaign Global Agency of the Year Awards 06 Jun, 2025
More than 200 guests from around the world attended the Campaign Global Agency of the Year Awards yesterday at the Jumeirah Carlton Tower hotel in London. A record number of entries – 117 companies from 27 countries – was received for this year’s Campaign Global Agency of the Year Awards. The Middle East celebrates with […]
Shantelle Nagarajan
Lamine Yamal joins Visa as global ambassador for FIFA World Cup 26 06 Jun, 2025
With exactly one year to go until the FIFA World Cup 26™ kicks off across Canada, Mexico and the United States, Visa has announced that Lamine Yamal will serve as a global ambassador for the tournament. Tarek Abdalla, Chief Marketing Officer, Visa CEMEA, said, “Lamine represents the future of football — bold, exciting, and full […]
Hiba Faisal