Portfolio
Pleasure in the job puts perfection in the work
(Aristotle)
LightDark
Campaign ME
- Mada Media launches unified platform for OOH advertising 04 Apr, 2025Dubai-based Mada Media has launched www.madamedia.com, a new unified digital platform aimed at streamlining out-of-home (OOH) advertising across the emirate. Targeted at advertisers and media agencies, the platform consolidates the process of applying for advertising permits – covering everything from public transport networks and commercial vehicles to private buildings and right-of-way placements – into a […]Ishwari Khatu
- Honda campaign places it as the backbone of speedy deliveries 04 Apr, 2025Al-Futtaim Trading Enterprises Honda, in partnership with Memac Ogilvy, has launched a campaign that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE. The campaign tapped into the insight that a majority of delivery bikes in the UAE are Hondas. Therefore, when when a delivery app in the UAE promises ‘Groceries in 30-minutes’ […]Shantelle Nagarajan
- The Drill launches Arabic-language crisis simulator for GCC 04 Apr, 2025The Drill crisis simulator has launched the Arabic-language version of its best-practice crisis management simulator. Arabic-speaking organisations across the GCC can now gain access to regionally specific, real-time crisis training technology. Established and developed in Australia in 2016, The Drill aims to redefine crisis preparedness, with customisable simulations that reflect the needs of key Gulf-based […]Shantelle Nagarajan