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Home Centre hijacks other brands’ ads with ‘There We Are’ campaign 04 Apr, 2025
Regional furniture and home accessories retailer, Home Centre has launched a new campaign with an unconventional twist: turning other brands’ commercials into its own advertising platform. Created by Publicis Middle East, the ‘There We Are’ campaign capitalises on a simple observation — Home Centre products appear across countless ads in the region, from food to […]
Ishwari Khatu
TP launches first innovation center in MENA to drive AI-powered digital transformation 04 Apr, 2025
The TP Innovation Centre offers immersive experiences, design thinking labs, and client workshops that respond to the needs of local industries — including government, banking, healthcare, travel and retail. Designed as a co-creation space, the TP Innovation Centre aims to support the ambitions of the region by facilitating scalable use cases and public-private collaborations, particularly […]
Hiba Faisal
From vision to voice: the rise of human-centric real estate 04 Apr, 2025
ONE Development didn’t begin with a masterplan or a marketing brief. They began with a question: What do people truly want from the spaces they live in, invest in, and grow with? That question – simple, but deeply human – became the heartbeat of a brand shaped by Think Human, the integrated creative consultants behind […]
Shantelle Nagarajan