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Hans Zimmer to compose signature brand score: ‘The Sound of Vox Cinemas’ 03 Mar, 2025
Vox Cinemas, the cinema arm of Majid Al Futtaim, has revealed its collaboration with Academy Award-winning composer Hans Zimmer to compose an exclusive, signature brand score for Vox Cinemas, which will become its sonic brand identity. Being created with the goal of developing a sound that is synonymous with the brand, this unique score will […]
Anup Oommen
How premium news and AI protect your brand in a post-truth world 03 Mar, 2025
In January, Meta announced that it was ending its longstanding fact-checking programme, a system created to limit the spread of misinformation across its social media platforms, Facebook, Instagram, Threads, and WhatsApp. Instead, the social media powerhouse is implementing a Community Notes program, similar to the one currently running on X (formerly Twitter), where the community, […]
Ishwari Khatu
Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign 03 Mar, 2025
Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi for a social media campaign, as part of its aim to to spark meaningful change on International Women’s Day 2025. The campaign, which blends Arabic poetry with artistic storytelling, was brought to life by Commonwealth McCann, which handled creative and production; Carat, which […]
Anup Oommen